Photos and banners are dead; now everyone wants to consume information through videos. Therefore, it is crucial to understand the power of video production. If you are planning to grow your business, you must consider investing in video production. Those who are wondering how much video production costs, can find this post really helpful.
What is the cost of a corporate video?
When you give an idea to a video production company they work around the brief to create a storyline. It includes scripts, storyboards, filming, editing and delivery. So here is a cost breakup to help you understand how much you will need to get a corporate video shot by experts.
Average cost: Cost may vary depending on various factors like the theme/idea or storyline. The price majorly depends on the creative developments. You might have to pay anywhere between $3000 to $30000. There is an obvious difference in the quality and concept of both these videos, so you have to decide which style you want and how much budget you have to dedicate to video production.
Promotional videos: Brand promotions are crucial to making a good first impression. Therefore, you must spend as much as you can to get the finest outcome. It is totally worth it to spend around $15000 on a promotional video.
Animation videos: Apart from the brand introduction video, you might need several other videos like animations or testimonials, here you can save money and go with an average of $5000-$10000.
Interviews: These don’t need to be shot professionally, or can be done if you are too particular about the video quality. Here editing plays a major role to make the content crisp. These can be done anywhere under $5000.
How to get the best pricing for video production?
The video production pricing can be either per-day basis or a per-minute basis. In order to get an estimate you must have to share the story and idea with the video production agency.
Later they can provide you with a price breakdown estimate that will include pre-production tasks, shooting duration, location, equipment needed, transportation expenses and crew expenses.
The tried and tested method to get the best price is to let the video production agency decide what’s best for you. It’s not possible to go with a smaller budget in hand and a Netflix documentary-type outcome in mind.
Bottom line
Quality is way more important than quantity. So make sure you are well aware of the key aspects that affect the price and find a suitable budget. For more guidance on video production estimations, you can talk with the experts at the best corporate video production company, VCM Interactive.
Original Source: Guide to the costs associated with video production
Visual Communications & Marketing (VCM) 