Video content creation is rising at a high speed. Every marketer realized the significance of video in this digitally driven world and is leveraging this platform to make huge profits. Regardless of the size of the business, video creation is going to offer the highest return on investments. However, if you are thinking that video marketing is out of your league and you don’t have the budget for it, then think again. Keep on reading to learn how small businesses are creatively using videos to set benchmarks.
- Company stories: Don’t have to break the bank to tell how it all began. A genuine story would attract loyal customers and can be produced within a day.
- Video testimonials: Small businesses often rely on word-of-mouth, take this a notch up by shooting video testimonials of your esteemed buyers. When your prospective buyers get to see real customers talking about your products/services they get more interested.
- Behind-the-scenes at work: With a low cost setup, you can show your prospective customers how things are made in your business. A low-budget time-lapse video is a popular choice for showcasing a usual day at work.
- Vlog marketing: When you want to get into the details of behind-the-scenes at work, you can also introduce vlog-style marketing. It will allow you to connect with your viewers at a more personal level. Vlogging is absolutely affordable, you can hire a single cameraman, who can carry the gear and move around you as you work, chat with people and make key decisions throughout the day.
- Educating content: Another powerful medium is to create content which is educational rather than promotional. Sharing your wisdom with the prospective buyers provides you with the leadership status and it works wonders for small businesses that are working hard to beat the competition.
- Gratitude videos: To make your business immune from the economic turbulence, you would need a whole lot of loyal customers. If you have those, record a gratitude video, and thank them for sticking with you and showing loyalty. Believe it or not, it is the most cost-effective way to attract or retain buyers through video marketing.
Final words The power of video is essential to growing your business in the contemporary marketplace. If you are willing to drive more traffic on budget, contact VCM Interactive. The Toronto-based full service video production company specializes in corporate video production.
Original Source: 6 Ways That Small Businesses Are Creatively Using Videos
Visual Communications & Marketing (VCM) 