7 Reasons for Having Corporate Video Production for Your Business

In order to reach people nowadays, you must convey your message in a way that is entertaining, educational, and visually appealing. No other media can reach people the way that video can. Let’s examine the top 10 justifications for why you require a video to advertise your brand, service, or website.

It’s Simple To Share Videos:

How might a popular video benefit your company? Using modern technology, sharing videos is simple. Whether someone views your video on your blog or on YouTube, they may share it with their friends on Facebook, Twitter, and other social media platforms, further extending the reach of your business message.

Video Serves as Education:

Videos are the ideal medium for imparting knowledge to others. Videos allow you to simultaneously inform, entertain, and explain. You can demonstrate a physical location if your company has one. You can show off a tangible product’s qualities if you have one.

Search Engines Give Videos High Rankings:

Something must be able to be found by others in order to be published online. Videos are easier to rank than articles or plain blog entries since videos are regarded as high quality and very relevant by Google and other search engines. Your customers will be able to locate your video on Google if it is optimized.

Video Is Widely Used:

Video is a universal love! Because of this, YouTube receives billions of views every day. Video becomes a natural approach to connecting with your audience as a result, whoever they may be.

Your Rivals Are Employing Video:

Why don’t you use video as your rivals do? Making your own excellent video will not only help set your company apart from the competition, but it will also keep you one step ahead of the pack.

Video Is Economical:

You want a marketing plan that is both cost-effective and efficient, but you don’t need a huge budget to start a successful video marketing campaign. Once produced, your film can be shared over a variety of channels, including YouTube, other video-sharing websites, and your own website.

Videos Last Forever:

Your video will remain available indefinitely once it is posted. In months or even years from now, someone may encounter your video by searching for pertinent terms. Making a film is, therefore, a fantastic investment in the future of your company.

When you’re ready to get started, get in touch with VCM Interactive so their experts can assist you in creating and distributing the ideal video for your company. Go to the website of VCM Interactive of Toronto to learn more: https://www.vcminteractive.com/.

Original Source: 7 Reasons for Having Corporate Video Production for Your Business

6 Ways That Small Businesses Are Creatively Using Videos

Video content creation is rising at a high speed. Every marketer realized the significance of video in this digitally driven world and is leveraging this platform to make huge profits. Regardless of the size of the business, video creation is going to offer the highest return on investments. However, if you are thinking that video marketing is out of your league and you don’t have the budget for it, then think again. Keep on reading to learn how small businesses are creatively using videos to set benchmarks.

1. Company stories: Don’t have to break the bank to tell how it all began. A genuine story would attract loyal customers and can be produced within a day.
2. Video testimonials: Small businesses often rely on word-of-mouth, take this a notch up by shooting video testimonials of your esteemed buyers. When your prospective buyers get to see real customers talking about your products/services they get more interested.
3. Behind-the-scenes at work: With a low cost setup, you can show your prospective customers how things are made in your business. A low-budget time-lapse video is a popular choice for showcasing a usual day at work.
4. Vlog marketing: When you want to get into the details of behind-the-scenes at work, you can also introduce vlog-style marketing. It will allow you to connect with your viewers at a more personal level. Vlogging is absolutely affordable, you can hire a single cameraman, who can carry the gear and move around you as you work, chat with people and make key decisions throughout the day.
5. Educating content: Another powerful medium is to create content which is educational rather than promotional. Sharing your wisdom with the prospective buyers provides you with the leadership status and it works wonders for small businesses that are working hard to beat the competition.
6. Gratitude videos: To make your business immune from the economic turbulence, you would need a whole lot of loyal customers. If you have those, record a gratitude video, and thank them for sticking with you and showing loyalty. Believe it or not, it is the most cost-effective way to attract or retain buyers through video marketing.

Final words The power of video is essential to growing your business in the contemporary marketplace. If you are willing to drive more traffic on budget, contact VCM Interactive. The Toronto-based full service video production company specializes in corporate video production.

Original Source: 6 Ways That Small Businesses Are Creatively Using Videos

5 Incredible Reasons Why Are Marketers Choosing Video Campaigns

Some businesses in Canada are torn between deciding whether or not to launch a video advertising campaign in Canada and questioning why they are currently doing so. Simply said, if you don’t include video in your marketing approach, you’ll be left behind.

Sales Are Converted By Video Advertising:

Adding a video ad to a product description enhances the chances of a customer buying that item by up to 35 percent, according to the largest brands in online marketplaces like Amazon and eBay in Canada.

Your Clients Are Seeing More Video Than Ever Before:

Statistics show that your target audience watches video, which is basically the only advantage you need to know: 95 percent of B2B prospects watch videos on the internet. Every day, 4.5 billion videos are viewed on YouTube. After watching a video ad, around a third of shoppers will make a buy.

Mobile Users Respond Highly To Video Adverts:

The number of people who watch videos on their mobile devices in Canada continues to rise. One fascinating fact for video distributors is that 90 percent of short pieces of less than 30 seconds are watched all the way through on mobile devices. The same cannot be said for individuals who are seeing the advertisement on a computer.

Video Is Quite Popular With Search Engines:

When it comes to tweaking the algorithms that present some sites higher on the rankings page, the major search engine corporations prioritize video material. While you share videos on social media, blog about them, and embed them on your website, your target audience is more likely to find you when looking for related content.

Video Is A Great Way To Inform People:

Video ads work as instructional tools in Canada because they combine auditory and visual aspects that appeal to several senses. They’re particularly useful for product demos or as How-To guides, because viewers can really watch how things function or acquire a new skill.

If these benefits of video advertising aren’t enough to persuade you to jump on board, consider this: Your competitors are sharing films to attract potential clients’ attention. You don’t have to question if video should be part of your marketing strategy any longer.

VCM Interactive will help you develop bespoke videos for your company that will help you market your company’s motto, products, and services to your target audience more quickly. Connect with the experts of VCM Interactive today and find out how they can help at: https://www.vcminteractive.com/.

Original Source: 5 Incredible Reasons Why Are Marketers Choosing Video Campaigns

A Complete Guide of The Production Process of a TV Commercial: Pro Tips

Commercials on television aren’t always the powerful marketing tools you believe they are. There’s no guarantee that your message will be heard by millions of people, and ads can have their own set of issues.

This isn’t to say that television shouldn’t be a component of your marketing strategy, but it does necessitate some strategic planning. Then you can tweak a brilliant idea until it becomes something that people want to watch—or at the very least find difficult to ignore.

Create a Fantastic Script:

You’ve come up with a fantastic concept. You must now write a script for it. It helps to watch advertisements that are comparable to the concept you’ve come up with, but you don’t have to be an advertising genius. You’ll get a sense of the tone, speed, and direction of the conversation.

Include People in Your Ad:

Some commercials are eye-catching, engaging, beautiful, and profitable despite the fact that people relate to other people. Rather than a 30-second image of your building’s exterior, including your target demographic in your commercial to help attract your target audience.

Working with a Production Company:

Unless you’re lucky enough to know folks who do this for a livelihood, you’ll need to hire a production company if you want your commercial to appear professional. All aspects of your ad, including scripting, shooting, and editing, can be handled by a firm.

Make A Shot List:

Every shot should be meticulously planned. You might sell ten various types of recliners, eight different living room sets, and six different bedroom sets at your furniture store, and you’d like to show them all, but you’ll have to pare down your photos.

Audio & Video Must Be In Sync:

When discussing new automobile models, you don’t want to use video from the previous year’s models. When discussing your large furniture shop, you don’t want to show your building from the street. To make a great sales tool, mix & match your audio and video.

Always Include A Call To Action:

Pepsi, McDonald’s, Adidas, Nike are few of the firms that may spend millions on branding advertisements. These commercials present a product or service to the general audience without requesting a purchase. You don’t have the funds or resources to create a pure branding commercial right now. A call to action is required.

VCM Interactive can help you find the right balance between all the elements a TV commercial should have. Therefore, connect with the experts to learn more about TV commercial production, at: https://www.vcminteractive.com/.

Original Source: A Complete Guide of The Production Process of a TV Commercial: Pro Tips

Here are 6 Basic Tips Every Video Editing Beginner Needs to Know

Recording a film is only half the battle. The next half is to edit the raw footage. You will need a great mix of creativity and skills to create the magic of filmmaking. The exciting transitions and editing on professional-looking videos on social media are not that difficult. With the evolution of digital technology, video editing has become easier and enjoyable.

Do you know the basics of video editing?

For beginners, the four basics of video editing are adding, moving, trim, and deleting actions. With these four actions, you can work on the raw footage of audio and video files and create a decent film.

Secondly, you need to begin by reviewing all the raw footage and keeping the files organised by fearlessly deleting the files you won’t need for the film.

What are the best tips to edit a video as a beginner?

The most useful life-hacks to edit like a pro even if you are a beginner are mentioned below. Check out the list and produce the best ever editing results.

• Video editing software: The key to success is a good video editing program. As a beginner, you must look for easy to use software with simple shortcuts, easy navigation and basic transition. There are both paid and free video editing software for beginners.

• Computer configuration: Your workstation doesn’t need to look like a seasoned video edition, but it is great to start with a faster configuration and increased memory and video cards.

• Editing tutorials: If you are impressed with a certain look or a certain effect in a film, you can easily find a related tutorial on YouTube or blogs.

• Storing rules: As a beginner, you must know that you should always store the raw footage at three different locations.

• Built-in transitions: While working your way up in the video editing field, try and explore the options of built-in transitions to make your film look more creative and polished.

• Exporting tips: Export settings might seem like a bit of technical knowledge. As a beginner, you only need to know about the right export setting based on the platform you are going to play the film, such as Facebook or Instagram or YouTube.

Videos have the power to make emotional touch which is impossible to achieve with simple text or images. If you are also looking to create effective video assets, you need to either learn filmmaking quickly or get in touch with VCM Interactive. Check out their website and find the best fit from their range of video production, animation and motion graphics services.

Responsibilities of a Videographer in Creating Your Business Video

In this phase of digital times, corporate video production has become the most captivating form of advertising and marketing. This helps the organization to smoothly communicate its message to the targeted audience. Moreover, Commercial Video production in Toronto is now recognized as one of the most remarkable media of advertising at hand today. But is it still necessary to hire a videographer to do the same ??

Most of them are undoubtedly thinking of this question in their respective minds. However, the answer to this question is “YES”. It is highly recommended to hire a videographer. The reason is they will surely help your business to get the utmost interactions and tend to deliver the most out of your video production.

Why Videographer is fundamental in Creating Business videos??

1) Script Forming:

A maximum viewed clips are shot by the experts who tend to invest a liberal amount of time to analyze a client’s objective and look at every aspect of detailing which is a part of the production. These professionals work with you, further producing quality deliverables to get tagged as an amazing corporate film.

2) Perfect Talent Pick:

It is always said that the one who is an expert with the lens always has more clear visions to pick the talent from the bunch. Therefore, hiring a videographer will help you to plan your productions better by picking the right talent from your staff and beyond.

3) Technical Co-ordination:

Right from managing lightning to framing, checking for background, and other technical areas, a videographer deals in increasing the effectiveness and efficiency of your shoot. Whereas, replacing yourself with the videographer might end up with the loss of energy, time, and money.

4) Outside Prospect:

When you introduce videographers to look at things, they are a sure shot to approach a novel and much-needed impact to your short films. A professional videographer will ensure that your digital content becomes booming and fruitful.

Here at VCM Interactive, you will surely get to find the ideal videographers who aesthetically work on delivering quality production services which also include vision and cinematography, framing, sound quality, professional video editing, and so on. You can find us here at http://www.vcminteractive.com for more information about our services and work or call us on 647.401.1443.

6 Reasons Why Your Business Needs Corporate Video

These days, people are less likely to consume information via static imagery and text. Moving images is what it is all about now; Cinema, TCV, video games, vine, internet streaming sites, etc. Video is all over the place since it has become a powerful medium. Everybody has a story to convey no matter they are a start-up or a big business chain. If you have a brand, you need to set yourself apart from the remaining businesses. Here are 6 reasons why your business needs a good corporate video.

Video drives engagement

In today’s over-saturated marketplace where everybody wants a piece of the attention, nothing makes your business voice clearly above all the noise than an original video on your presentation or your website.

Video lets people comprehend and memorize your message

Video is the ideal way to educate the clients or your target audience in the most engaging and efficient way possible. Human brains compute information more efficiently by watching a video rather than reading a text since the video has 3 unique communication forms such as text, sound, and moving images.

The video goes viral on social media easily

With everybody on social media now, information spreads like wildfire on the World Wide Web. As a matter of fact, people like to share good creative content that is in video format.

Video helps enrich branding

By utilizing creative videos you will be able to add a new dimension to your branding. Showing the customers the personality and traits behind your logo produces a quicker connection between you and them making them more likely to make a purchase.

Video helps increase SEO

The majority of companies possess a website. The video will help drive traffic to your site since it lets you enter keywords that relate to the video. This improves your search engine optimization.

Video boosts your ROI

Stronger branding and a good message told well mean more clients and also more profit. This is the bottom line that any business desires.

VCM Interactive has a skilled, versatile and experienced team of experts who can offer you a wide range of solutions to meet various requirements. They have worked hand-in-hand with clients in several industries over three decades.

Best Tips to Increase Conversion Rate through Video Content

You must know that videos play an essential role in marketing and is also considering essential for the business. The best thing about the video content is that it could reach many people, which ultimately results in increasing the conversion rates of business. With the help of effective video content, a business could effectively engage its customers.

There are many reasons why most businesses choose video content for their marketing. The most beneficial reason is that it helps in a better understanding of the business product and services to the customers. It also could effectively build trust at important stages for the business.

Five effective tips to increase the Conversion Rate through Video Content

For a business, it is essential to increase the conversion rate, which is possible through effective video content. Some of the best tips are mentioned below that could help you to increase the conversion rate through video content:-

1. You must think of every element of your campaign and their possible variation, and then you could subject the variations to rigorous and controlled testing. The rigor and consistency could make your digital marketing efforts more effective.
2. If you want users to communicate, you must make sure that your video content is as easy as possible. The easy and simple video content could be understood by large numbers of people.
3. Create communities as it a great way to develop a long-term relationship with your brand, and it also helps to create user-generated content.
4. You must consider making your video content present on social media as a fundamental piece in any online marketing.
5. Make sure to create content that is original and quality content, which could attract large quality traffic.

Effectively enhance your business conversion rate through the help of the professionals of VCM Interactive. It offers you quality and cost-effective videos that could perfectly work for your business growth.

For more information visit https://www.vcminteractive.com/ or mail us at info@vcminteractive.com.

Reasons to Choose a Professional Video Production Company

81% of businesses are using video for marketing their products or services, and this is up from 63% last year. If you’re not using video to market your brand, your competition probably is. You’re missing out on the opportunity to reach the 6 out of 10 people that would rather watch a video online than television.

Video has become one of the most powerful marketing tools today. Using video can help to increase the traffic to your website by as much as 300%. Including a video on the landing page of your website can boost your conversion rates by as much as 80%.

Some businesses opt to go at it alone to create their videos. They then begin to wonder if the video is a useful marketing tool as the statistics all over the web say. The truth is that not just any video will do. You need to create engaging content that will draw your target audience and keep them watching long enough for your message to be made clear.

The right video will help to enhance your business and achieve it’s marketing, sales and communications goals. With the help of professional videographer Toronto businesses trust, you can create engaging content that will take your marketing efforts to a new level.

Reasons to hire a professional video production company

1. You’ll get high-quality videos

There are many amateur videos available online that people love. However, there are many more that are simply a flop. With so much content available online today, you’ll need to offer something extra if you want to get any attention.

A professional corporate video production team will help you produce a high-quality video. The team will help to write engaging scripts. They’ll hire professional actors to give your video a professional look. They have mastered the skills of film production. You will get a professional-level output with the right team. This will enable your message to shine through.

2. You can harness their creativity

When you hire a professional video production team, you gain access to a skilled and talented team. This team of creatives will be a great sounding board to bounce ideas off. They live and breathe content creation. They are in the best position to create an engaging story.

With the right team, you can present your audience with unique and engaging content. You can showcase your brand in a way that is exciting and memorable for your audience. It will help to increase views, shares, and conversion rates.

3. You gain access to the latest and best equipment

A professional corporate video production team will invest in the latest and best tools in the market for their business. They will also ensure that their team trains in the application of the latest and best technology for high-quality productions.

When you hire a professional team, you can access the best and latest equipment and technology at a fraction of the cost. It will help to add value to your production.

4. You’ll get a better return on your investment

Many companies opt to DIY the creation of their videos as they believe paying for professional video production in Toronto would be too expensive. These companies, however, aren’t considering the returns on their investment.

When you invest in a professional production team, you will get a high-quality, engaging video. This type of video will not only reflect positively on your brand but also help to increase brand awareness. If you invest in professional services, you are more likely to get better results compared to an amateur video. Your returns from the video will outweigh the cost of producing the video in the first place.

5. You’ll gain access to marketing professionals

Not only will you be hiring a team of creatives to help create engaging content but also a group of marketing professionals that will help you better understand your target audience. This team will know the best way to promote your brand. They will know which platforms to use for marketing your content. Many production companies offer video marketing as part of their product package. They can help with the distribution and promotion of your content. It makes a professional company an excellent ally for your marketing efforts.

6. Your message will be clear

With so many companies using the internet to market their products and services, it’s easy to get lost in the noise. It’s also easy for companies to take the idea of presenting unique content to their audiences too far. They instead provide entertaining content and fail to deliver their message.

A professional team will provide balanced content. The team will ensure that it is entertaining and engaging enough to attract your audience while ensuring that your message is clear. These professionals tell stories for a living. They know what matters when producing content for a business, whether it is for your customers or employees.

If you’re looking for a professional team to be your partner on the production of videos for your brand, get in touch with VCM Interactive. We have the skills, tools, and experience to help your business.

This blog post titled — “Reasons to Choose a Professional Video Production Company” was originally published by VCM Interactive on December 30, 2019.

5 Reasons to use animated explainer videos to promote your product

Promotion is one of the 5Ps of Marketing and in the era of digitalization, product promotion video is necessary for your survival. You might have a unique product to offer but if it is not promoted through the right channels, sales cannot be achieved and goals cannot be met. Business video production is a smart way of telling people that you exist and there is something stupendous coming their way. What you see has a deeper impact on your mind and that is the mantra behind the development of product animation video by the business houses.

What are the reasons for using animated explainer videos?

Following are reasons which make using animated explainer video a valuable proposition:

1. To get in touch with the audience:

The characters, music and colours in product demonstration video can carve a niche for your product and help you in getting close to your audience.

2. Seeing is believing

Animations have their roots embedded in our childhood and using the cartoons and animations to tell the story of your product is a smart way of reaching the people and making them believe in you.

3. Ample amount of freedom

With product demonstration video you have the freedom to choose the visual metaphors, graphics etc to add the wow factor and rope in the audience.

4. Enhances explanation

Complex and abstract thoughts can be beautifully conveyed by using product demonstration video which might be challenging in any other source of promotion.

5. Augments focus

While developing an explainer animation you channelize your energy in telling about the story of your brand without any inhibitions of cast, crew, lights and stage.

We at VCM Interactive are a team of competent professionals who have the specialization in creating spectacular explainer videos. Get in touch with us and capitalize on the potential of explainer animation.

If you are in search Product videography services, contact Visual Communications & Marketing. For more queries, speak with us on 905.361.2977.